How psychology is used in advertising?

Attacking the consumer affectively and rationally at the same time,

So you know that your right brain hemisphere controls your emotional part and your left brain hemisphere your rational part. However, as for sight the connectors between brain and eyes are crossed. So in order for advertisement to be congruent with this and persuade more the consumer based on human nature, a successful strategy is to place images, graphics, and other emotional elements in the left side of the ad piece and price, text and other rational elements in the right side. Just as in this example:

Making use of heuristics Heuristics are mechanisms that we humans use as cognitive shortcuts at the time of judging, for example:

Familiarity Heuristic-It causes us to think that the familiar is more favourable. This is why brands place advertisement all over the place even if it doesn't generate an inmediate purchase.

Classical Conditioning Strategy It consists of pairing two different market stimuli to produce a common response. Look at the example below:

Priming It's an effect that causes a response to a market stimulus based on another one. The difference with classical conditioning is that priming is an implicit memmory effect (meaning that you retrieve previously acquired information without conscious aware). This causes you to do things such as assuming there is a cammel in the example below (without looking at the actual cammel off course):

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